And that's pretty much the problem on a wider scale. You've got the affluent telling the poor that they need to turn their fridges off because their holiday in The Maldives is in danger. Whether that's the west patronising Africa, or some dickhead Guardian reader talking down to the rest of the public. If you're sitting in your half a million house with most of the mortgage paid then just slap a few solar panels on, stick a heat pump in, tell everyone you're now plant-based and buying a Tesla. Then shit on everyone else for driving a ten year old diesel that they can't afford to replace for another five years, eating whatever is on offer in Asda and dreading the winter bills coming.