When using rawlplugs (especially if carrying a decent load), you should really try to ensure that the plug is seated as far as possible into the structure and not the plaster - the plaster will have virtually no bearing strength.
What I picked up from tradesmen was that they normally drilled the hole deeper than the plug (by about the thickness of the plaster), put the plug in the hole until it is flush, insert the screw part way in (just enough to seat it) and then tap the fitting into the hole until the plug gets to depth. Then remove the screw, insert it in to the item to be fitted and then screw that into the plug.
Sounds complicated but watch the video (rawplugs into plasterboard covered wall is approx 5.06) -