Why are they milking it or profiteering?
I do wonder sometimes when people cry foul at every new development or simple advancement of a technology when it is monetised.
If they get greedy and start charging unfair prices then the market will eventually find the correct worth and balance it out.
Why should it be free? I'd ask you if you developed an app that could be useful world wide if you would not want to make a bit
of money from it, especially if you are paying wages to people to develop it?