I'd love to say I'm surprised but I'm not. I think the author has got a sensible idea to resolve the situation but I fear that he's misunderstood the fundamental change that's happened in society, in which someone's opinion now has to receive as much "weight" as researched facts, and you can research anything by looking at YouTube or the like. Communication is fine but if the audience isn't listening and incapable of understanding what is being explained to them (either due to it being too specialised or simply because they choose not to), it won't change anything. People need to be open to receive a message to actually hear it. Another thing that would help IMHO which he doesn't mention is to get the money in research fully out in the open. Too much requires money from "interested parties", who may or may not have an agenda, and unless that is transparent, there will always be accusations of being in the pocket of special interests.